Customer Digital Experience Website
FANNIE MAE
PROBLEM:
A very rigid business unit wanted to learn how to change to a design thinking culture and promote it internally to all of the departments.
PROJECT LINKS:
BUSINESS VALUE:
- Provide several ideation workshops and interviews with their current internal customers getting them to experience the process
- Goal was to transfer as much knowledge to the business unit about the forward thinking culture and strategic advice
- Develop a workflow as to how they plan to intake work for the design process
- Provide a branding solution and website for internal marketing purposes to help promote a new culture
RESOLUTION:
- Contextual Inquiry (interviewed several managers)
- Workflow Diagram for intake work
- Ideation Workshops (collaborate with managers)
- High Level Prototype
- Design Comps of the Internal Website
- Intake Request Form
- Detailed Experience Brief
DATE:
August 2016
EMPLOYER:
Alliance Global Services (Now EPAM)
PROJECT:
Fannie Mae
POSITION:
Director of UX
