Subscribers have to go to several different products to find the same type of content they need to complete their work.

Detailed Proof Of Concept

• Provide a way to search across multiple insurance product lines
• Implement a more personalized customer experience allowing the product to learn about the subscribers’ behaviors
• Filterable content that allows Verisk to sell content to a subscriber in which they don’t already subscribe to
• Provide a contextual content consumption experience for the subscriber base

• Contextual Inquiry (interviewed several subscribers)
• Ideation Workshops (collaborate with subscribers)
• Interactive Prototype (POC)
• Remote Moderated Usability Testing
• Linking Data Across Content Silos
• Personalizing Subscribers’ Experience