Synopsis
PointRoll Inc Creative Services department was faced with a problem of not being able to test and demo mobile inapp ads in an efficient manner. It sometimes would take weeks, depending on the publishers we were working with, to publish our ads to an area where no one could see them and gave our designers a an hour or so to check and make sure all the interactions were working properly. This could sometimes take up to a month to get it right, not to mention causing strain with our customers.
Solution
The solution was to provide a way for our designers to test and “simulate” the inapp experience of our ads within minutes after the ads have been designed. We were solving for time on task, customer satisfaction and maintain a new marketing solution in which our sales reps could get behind. Plus the app needed to seamlessly integrate with our Enterprise Software, ONPOINT.