PointRoll needed a way to provide their customers with self-service tools on an enterprise ad serving platform that also allowed their current “White-Glove” service account operations managers to use as well.

View Affinity Diagram Exercise

View Prototype

View Workflows & Site Maps

View Design Patterns (Older)

• Re-imagine a new way to serve and allow customers to create their own campaigns
• Reduce workflows and processes that would take days or hours and automate them to take minutes if not seconds!
• Re-design the entire platform with PointRoll’s new branding approach
• Discover, ideate, prototype, learn, repeat… Design sprints ahead of dev sprints for ultimate efficiency and quickness

• Contextual Inquiry
  (interviewed customers & account reps)
• Affinity Diagram
• Workflow Diagrams
• Ideation Workshops (collaborate with developers)
• Interactive Prototype
• Remote Moderated Usability Testing
• Design Patterns
• Write User Stories for each Sprint
• Product Owner of Sprint Prioritization & Market Value