PointRoll needed a way for designers to preview their mobile ads on devices (iPads, iPhones, Android etc…) Designers have to create the ad and try to simulate it in a web browser. This causes inaccuracies in how the ads interact and display.

Detailed Case Study

• Saved countless hours of time reducing back and forth between live server which causes tension with PointRoll customers
• Customers have a real live preview of the ad that isn’t a simulation and is a legit carbon of what will go “live” for them
• Involved ad designers in the design process to collaborate on ideas to help inform the design into a better more efficient application that save time and cost of production

• Contextual Inquiry – interviewed ad designers
• Ideation Workshops  – generate as many ideas as possible by collaborating with ad designers & product developers
• Build an Interactive Prototype and perform usability tests on devices
• Develop Mobile Design Patterns so future enhancements and new mobile products could easily pick up without reinventing the “wheel”