Start-up Social Media Platform for Travelers
TRAVELUR
PROBLEM:
A greenfield product that needed branding solutions to customer experience implementation
PROJECT LINKS:
BUSINESS VALUE:
- Built a customer experience worthy of an Angel Investment of a $10Million valuation
- Design and development process has converted customers at a rate of 20% early on and has steadily increased month over month
- Develop branding solutions including Logo, Voice and Tone guide, Design Patterns & UI Component Library for a strong compelling presence
- Institute a customer experience strategy from business to customer support to employee participation
- Provide a workflow for how product development gets implemented through an Agile Lifecycle
- Design a seamless experience across all platform devices (Phone, Tablet, Web, etc.)
- Guide all teams in the product development lifecycle creating efficiencies in speed to market by more than 25%
RESOLUTION:
- Contextual Inquiry (interviewed several customers)
- Ideation Workshops (collaborate with business & dev)
- Interactive Prototype
- Remote Moderated Usability Testing
- Field Guerilla Usability Testing
- User Analytics Reporting
- Design Pattern & Voice and Tone Development
- User Story Writing
- Product Owner Duties for Agile Sprints
DATE:
July 2016
EMPLOYER:
TravelUR
POSITION:
Director of Customer & User Experience
